כאשר מדובר בקידום אורגני בגוגל – אפשר (אך לא רצוי) להתעלם מעמודת “תחרות” ומעמודת “הצעת מחיר” בכלי המילים. עמודות אלו יותר רלוונטיות לפרסום ממומן במערכת אדוורדס, למרות שגם להן יש קשר כלשהו לקידום אורגני בסופו של דבר.
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חשוב לציין שלא בכל שאילתא גוגל מציג את תוצאות המפה; לעתים הוא יציג תוצאות אורגניות רגילות שעברו אופטימיזציה לוקאלית.
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